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Clay

AI tool for finding the right companies and people for more effective sales and marketing.

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What is Clay?

Manually stitching together data from fragmented sources and spending hours on prospect research often results in missed targets and inefficient outreach. Clay consolidates over 150 premium data providers and AI-powered research agents into a single platform, giving GTM teams the power to find and act on unique insights at scale.

Designed for sales, marketing, and operations, Clay goes beyond basic lead lists by offering 'Claygent'—an AI agent capable of browsing the web and navigating gated forms to find data points traditional tools miss. Whether you are automating CRM enrichment, tracking intent signals like job changes, or launching personalized sequences, Clay provides the flexible infrastructure needed to turn raw data into a high-performing revenue engine.

Key Features

  • Access 150+ premium data providers in one place to identify new leads and enrich CRM records without managing multiple subscriptions.
  • Use Claygent AI research agents to scrape public databases and find unique data points that traditional providers often miss.
  • Track real-time intent signals like job changes or website visits to prioritize outreach when prospects are most likely to engage.
  • Automate complex GTM workflows with conditional logic to score leads, route accounts, and update your CRM without engineering help.
  • Clean and format data instantly using AI to ensure consistent naming conventions and remove unnecessary symbols from your contact lists.
  • Sync enriched data directly to your existing tech stack, including Salesforce, Slack, and email sequencers, to keep your GTM motion synchronized.

Pricing Details

  • Free - $0/month

    Includes 500 actions and 100 data credits per month. You get unlimited seats and tables, multi-provider waterfalls, 200 rows per table, and AI-powered web research via Claygent.

  • Launch - $167/month

    Includes 15,000 actions and 2,500 data credits per month. Features phone number enrichment, job change tracking, email campaign integrations, and up to 50,000 rows per table.

  • Growth - $446/month

    Includes 40,000 actions and 6,000 data credits per month. Adds CRM auto-sync, HTTP API integrations, webhook automation, web intent signals, and priority support.

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