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Otterly

Monitor where your brand shows up in AI search — and optimize your content to get cited more.

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What is Otterly?

Understanding how your brand appears in AI-driven search results has become one of the most critical challenges for modern marketers. Without visibility into how platforms like ChatGPT, Perplexity, and Google AI Overviews present your company, you risk losing valuable traffic and authority to your competitors.

Otterly provides full control by monitoring, analyzing, and optimizing your presence across the AI search landscape. Built for marketing teams and agencies, the platform moves you from guesswork to data-driven strategy. By identifying the specific prompts that drive traffic and tracking how AI engines cite your content, Otterly helps you proactively shape how the AI world perceives your brand.

Key Features

  • Track brand mentions in real-time across ChatGPT, Gemini, Perplexity, and Google AI Overviews to stay ahead of every conversation.
  • Identify the specific prompts and intent patterns driving AI answers in your category to ensure your content is the one being cited.
  • Perform automated content audits with actionable briefs that fix crawlability issues and turn invisible pages into AI sources.
  • Benchmark your AI visibility against top competitors to see exactly where you are winning and where you are losing ground.
  • Receive smart Generative Engine Optimization (GEO) recommendations that make your content the answer AI engines actually provide.

Pricing Details

  • Lite - $25/month

    For solo marketers and small teams tracking AI visibility across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Includes 15 search prompts, daily tracking, unlimited brand reports, GEO audits, citation analysis, and multi-country support.

  • Standard - $160/month

    Built for SMEs and growing marketing teams needing deeper AI search monitoring. Includes 100 search prompts, unlimited workspaces, Google Looker Studio integration, daily tracking, GEO audits, visibility indexing, and extra prompts available on demand.

  • Premium - $422/month

    Designed for agencies and larger businesses managing AI visibility at scale. Includes 400 search prompts, unlimited workspaces and team members, advanced GEO auditing, detailed exports, citation analysis, and support for large-scale monitoring across multiple countries.

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