AI SEO

AI SEO covers strategies for being visible when users ask questions in ChatGPT, Perplexity, Gemini, and similar systems, in addition to classic SEO in search engines. You optimize for citability: clear headings, verifiable facts, strong internal linking, and pages that are the best source for a concept.

In practice, this overlaps with technical SEO, E-E-A-T, clear source pages, and content that can be reused without losing context. Related terms: crawling, LLM, and hallucination, because well-structured source pages reduce the risk of AI systems guessing wrong about your brand.

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Key characteristics

• Focuses on making content citable, understandable, and visible in AI-generated answers.
• Often requires clearer structure, sourcing, and concept pages than traditional SEO alone.
• Combines content quality with technical accessibility for both crawlers and language models.