Crawling

Crawling is when a bot systematically visits URLs for Google, comparison engines, or research. Content that cannot be reached through links or is blocked by robots.txt is rarely visible in search indexes or external datasets.

For AI SEO, keep pages fast, semantically clear, and crawl-friendly. It is closely related to how you expose APIs versus HTML pages.

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Key characteristics

• Enables search engines and other bots to discover, read, and follow links between your pages.
• Is influenced by internal linking, page structure, load speed, and whether content is reachable without login or heavy script dependencies.
• Is a prerequisite for both classic SEO and for external AI systems to find your source pages.